RACHEL CRUZE

When Rachel gets in front of the camera magic happens. A few years ago Rachel had a YouTube channel that she had grown herself to about 60,000 subscribers.

We knew that if we put a team behind her that the sky was the limit. We dialed in the content, focused on her Ideal Customer Profile and created a money show that wasn’t stuffy.

Branding Strategy

Brand Execution

Creative Direction

After the launch of The Rachel Cruze Show, her subscribers ballooned to over 400,000 on YouTube.

We also identified a need in the marketplace for a podcast with the same content. With minimal effort, we launched The Rachel Cruze Show podcast which consistently reaches millions a year.